As a media practitioner, it is our duty to do our tasks to the extent of our capacity. Nevertheless, we always put premium on truth for it is the core of our profession. We are the watchdogs of the society. we do not only entertain, rather we also inform educate and persuade people because we care about the society for we are tagged as social engineers.
Deontological Theory is what we practice more in our field, most especially in broadcasting and journalism. We bound to be duty based all the time regardless of certain risks that our job entails. Nevertheless, we should always remember that "there is no story worth writing for." Therefore, it is also our duty, deontologically, to be aware of our definition of work, its responsibilities and of consequences it may bring to our lives.